Business Development and Marketing Specialist
Caribbean & Central America Region
(Cayman Islands Base)
Overview
We are seeking a dynamic Business Development and Marketing Specialist to join our team. Your mission will be to build & engage our network of partner clinics throughout the Caribbean and then Central America, and then work with them to adopt products from our growing portfolio as part of their own growth strategy. The role demands a combination of first class marketing skills and excellent consultative business development ability.
What Does AttoCaribbean Do?
We identify, follow, check the science on and liaise with the innovators and manufacturers of new products, technology and IT, with a view to evaluating its potential for improving care and/or competitiveness in the clinical arena. We then support the adoption of the carefully chosen products and technologies into our network of clinics, typically starting with our clinic here in Cayman Islands.
How do we identify products & technology?
We follow major trends and healthcare innovation closely, at every level from the system and population level down to the individual product or diagnostic level. We have target areas. We have extensive industry contact networks and we travel to key summits on healthcare and medtech advances. It’s our job to be in the know and make good choices, then encouraging adoption of those products.
what's our revenue model?
Our revenue is based on product sales or royalties. We do not charge practices for the services we perform to help them grow through usage of our products and so the choice of partner clinic is very important. The ‘price’ of working with AttoCaribbean is a commitment to grow and learn together over time. We derive our revenue from the product manufacturers, based on margins. Our approach is to only work with high-integrity, modern, growth-focused practices that will thus contribute to a product’s position and reputation, and generate robust sales.
Only through clinics?
Each product or technology is different. For some it makes sense to only go through a target clinic because the clinic may benefit from exclusivity. However, we have portfolio products that could well benefit form more traditional distribution into retail pharmacies and supermarkets.
Key Responsibilities
Business Development
Market Analysis
- Conduct thorough research to identify potential partner clinics in the Caribbean and Central America.
- Qualify those clinics thoroughly using our criteria for growth potential & attitude, along with clinical quality & ethics
- Analyse industry trends, competitor activities, and emerging opportunities in the healthcare sector with specific emphasis on our region.
Client Acquisition
- Identify and approach modern, quality-focused clinics interested in business growth and improved care to present the AttoCaribbean opportunity.
- Negotiate and secure agreements for clinics to join the AttoCaribbean network.
Relationship Management
- Build and maintain strong relationships with our partner clinics and their key staff.
- Maintain active communication with partner clinics to ensure they are fully engaged and aware of our products and services.
- Work with partner clinics to evaluate the suitability of our portfolio products and services to help them drive growth.
- Agree plans for adoption, launch and marketing of products and services.
Product Integration Support
- Assist partner clinics in adopting and rolling out AttoCaribbean’s distributed products.
- Provide training and ongoing support to ensure full adoption of the products and services in those markets.
Development of Other Channels
- Where appropriate, identify other sales channels for our products in various markets.
- In each market, for each product or technology, devise a channel plan for maximising adoption of the product.
Marketing
Strategy Development
- Develop and implement marketing strategies to promote AttoCaribbean’s value proposition to potential and existing partner clinics.
- Tailor marketing initiatives to resonate with target audiences in the Caribbean and Central America.
Content Creation and Collaboration
- Collaborate with marketing agency to create compelling marketing materials, including brochures, presentations, and digital content.
- Ensure all marketing collateral aligns with brand guidelines and effectively communicates key messages.
Event Coordination
- Organise and participate in events, conferences, and webinars to increase brand visibility and to work with partner clinics.
- Represent AttoCaribbean at networking events or conferences to attract new clinic partners.
Market Intelligence Gathering
- Monitor market trends and gather insights to inform marketing campaigns.
- Analyse the effectiveness of marketing efforts and adjust strategies accordingly.
Qualifications & Experience
- Ideally a Bachelor’s degree in Business, Marketing, Healthcare Management, or a related field.
- Minimum of 5 years of experience in business development and marketing, preferably in the healthcare sector, or compensating experience in related roles or industries.
- Strong understanding of the Caribbean and Central American healthcare markets.
- Excellent analytical, communication, and negotiation skills.
- Exceptional English and with a strong preference for Spanish too.
- Willingness to travel within the region when necessary.
- Self-motivated with the ability to work independently and as part of a team.
Terms & Conditions
- Competitive salary based on experience, with performance-based bonuses.
- Contributory Health Insurance
- Contributory Pension
- Opportunity to make a significant impact on healthcare quality in the region.
- Professional development and career advancement opportunities.
- Entrepreneurial and collaborative work environment.
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